Project SAM Launches Aggressive Campaign Against Marijuana

Smart Approaches to Marijuana, or Project SAM, a campaign to keep marijuana illegal and address the failings of the drug war through other means, formed last January and is launching its new posture for 2014. One example is the proposal of a mandatory screening for marijuana addiction.

SAM has also launched a serious counter-offensive that began this month with a billboard outside the Super Bowl.”Marijuana kills your drive,” read the carefully-calibrated text. This spring, SAM is planning a response to “We Are the Marijuana Majority,” a web compendium of legalization’s best and most famous friends, launched with a grant from the Drug Policy Alliance.

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